Goals and budget boundaries
Choose channels, audiences and criteria for continuing or stopping.
PPC advertising
Focus advertising spend on the enquiries that matter.
PPC is paid advertising where you typically pay for a click. A useful campaign connects a specific search or audience with a relevant offer and a page that fulfils the ad’s promise.
WHO IT HELPS
Does this sound familiar?
For businesses with a clear offer, capacity to handle enquiries and a budget to test a specific advertising hypothesis.
- Spend is rising but enquiry quality is unclear.
- The ad and the landing page make different promises.
- Clicks are reported instead of completed customer actions.
THE WORK IN PRACTICE
What the service includes
Campaign and landing page
Structure, messages, exclusions and checks of the customer journey.
Review and optimisation
Assess spend, searches, completed actions and business feedback.
Scope boundaries
Media spend is separate from management fees. No guaranteed cost per customer or sale. Video, photography and new landing pages are scoped separately.
How we evaluate progress
Review spend, valid enquiries, cost per qualified enquiry and sales only where business data supports attribution. A click or platform conversion is not automatically a new customer.
When to choose this service
PPC buys access to an audience within a budget. SEO develops organic discovery; the right mix depends on timing, demand and the economics of the offer.
How you can assess the work delivered
Before work begins, we agree the baseline, specific deliverables and acceptance checks. You receive a record of the work completed and recommended next steps.
Example deliverable
A campaign test plan: offer, audience, landing page, spending limit and stopping criteria. Complete the fields with agreed data before activation.
DIFFERENT BUSINESS NEEDS
See the work in a real project
E-commerce marketing
Nailchic.bg
Marketing strategy, a review of Meta Ads reporting and product priorities for the store. The project shows the materials delivered, without claiming ROAS or sales growth.
Explore the delivered work
Local retail · Chelopech
Siniyat Magazin
Initial advertising campaigns for a new local store, connecting specific products and reasons to visit with the local audience.
Explore the delivered work
FEATURED PROJECT · Sports event · community and a cause
Po stapkite na Aleko s priyatel
Campaigns for a sports event with different audiences, supported by a website and communications. The total participant count is not attributable to advertising alone.
Brief, approach and evidence
BEFORE WE START
Practical questions
What budget will I need?
It follows from the market, objective and acceptable cost of a result. No universal amount guarantees enough customers.
Who controls the advertising account?
Ownership and access are agreed in advance. Use necessary permissions and approved spending limits, without sharing passwords through ordinary forms.
Let’s discuss your website
First, we clarify what you need.
After receiving an enquiry, we discuss the context and whether we can help. Scope, price and timing are agreed before work begins.
contact@webseovision.com+359 899 797 216Tell us what you want to improve
Email your website address and a short outline of the situation:
- Which service or audience matters most?
- What is not working as you expected?
- Is there an upcoming change or deadline?
contact@webseovision.com
Call: +359 899 797 216Send an inquiry